BIG DATA

It is the set of data whose size (volume), complexity (variability) and growth-speed make it difficult to capture, manage, process or analyze using conventional technologies and tools.

At Zitruz we carry-out, through Exploratory Analysis, data treatment, normalization, segmentation, visualization and topological data analysis (TDA), all this to design adequate data architectures, with the solution required for each project, taking into account the type of product, services or industry of our clients.

The importance of Big Data is that through the implementation of techniques and the use of appropriate technology, storage / processing costs are reduced, and better decisions are made timely. Big Data allows us to measure customer needs and satisfaction in regard to products and services offered by the company, to evolve and improve the value proposition.